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Improve Your Traffic and Ranking Using Fresh and Updated Content

Many webmasters are drawn to the possibility of passive income by simply ranking high on Google search. While there are websites that still rank with minimal (or even zero) updates from its owners, know that these cases are very rare. There are a lot of factors involved when it comes to Google’s various algorithms, after all. The keywords that you are targeting or are ranking for, as well as their corresponding competitors, would have to be considered as well. It has even been revealed that different search queries have equally dissimilar requirements for freshness.

Google has Confirmed that It Prioritizes Fresh Content

If there is one fact that should convince almost any webmaster to make sure that his content is up-to-date it is that Google themselves have said that they really place greater importance on new content. After all, Google gives a freshness score for every web page that it indexes. This score gradually decreases over time, from the time the page was first discovered by Google and placed on its index. The fact that Google has such a system in place is pretty telling of how important freshness is to a site’s overall SEO.

How Much Change is Actually Needed to Score High Freshness Scores?

It has to be stressed, though, that simply changing a few words on various sentences on your body text would prove to be futile as these kinds of practices rarely impacts the freshness of its content. If Google discovers that you did a lot of changes on larger bodies of texts in your content, though, this would surely cast a favorable light on its freshness. These are core parts of your content that, once updated, would immediately catch Google’s attention.

How Frequently Should You Change Your Content?

It’s not clear as to how Google sees the rate of change in a web page, but what’s certain is that a page that is being updated daily is scored differently from one that only introduces changes to its content once a year.

Do External Link Signals Matter?

There is strong evidence that supports new link signals as playing an important role in freshness as well. This has lead SEO experts to conclude that a web page’s freshness is not solely limited to its main body of text. This is because any change (increase, in particular) in the growth of external links to a site is viewed by search engines as a sign of not only relevance but freshness as well. It has to be noted, though, that the freshness score is still primarily based on what specific topic or news (e.g. celebrities that are getting married this week, recent discovery of a cure to cancer, etc.) these links are pointing to.

It’s Not Rocket Science

Google’s Freshness Algorithm should never make any webmaster feel daunted, at the least bit. In the end, what you really should consider when trying to keep your content as up-to-date as possible is that what counts as fresh content is almost always something that is relevant to your target niche, shareable, and was posted to impart new information. It just takes a bit of know-how, instinct, and anticipation to pinpoint just what it is exactly that people (and Google) would consider as newsworthy. Otherwise, you can always opt to keep yourself informed of current events or developments in your niche through various platforms online.

Author Bio:
Martin Brown is the Marketing Executive of Top SEO Rankers based in New York. Top SEO Rankers evaluates and lists the top Digital Marketing firms and also gives SEO service providers a direct channel for prospective

8 Distinctive Web Design Ideas to make an appealing Website

You rarely get a second chance to make a first good impression, which is why your website’s design is the most important part of your website’s success. In fact, it is a leading factor in building credibility and trust among your customers for your brand.

For any website, the design is its virtual front door. And if it fails to grab the attention of your prospects, their first reaction will be to hit the back button and reach to your competitor.

Yes, unfortunately, a majority of people still judge a book by its cover.

However, instead of whining about, you can leverage this opportunity and put an effort to convert your prospects into customers by presenting something that they embrace happily. Perhaps, you can share your journey through it.

Well, we have compiled a list of some amazing web design ideas inspired by popular online brands that will help you make your website’s design effective, engaging and aesthetically appealing. But of course, it takes more than just looks alone to leave that impression. Thus the best website ideas on this list not only flaunt beauty but also usability.

1. Web Fonts

If you are like me who judges the book by its ‘font’ instead of its ‘cover’, you’d probably agree with me that web fonts enhance the power of your message you are trying to convey through your content.

Font faces and Typography have a huge influence on multiple aspects of the website such as user experience, perceived article length, mood, readability and more. Therefore, it is important that designers comprehend and know the number of principles of typography to build a visually stunning design that portrays the mood and vision of your business.

web-fonts

2. Textures and Repeating Patterns

A majority of websites survive by just employing the standard color schemes. But you might want to add textures and repeating patterns if you want to stand out in the crowd. Textures not only give your website a unique look but also breathe life into it.

Some of the recommended apps to add textures and repeating tiles are Subtle Patterns and Noise Texture Generator which is compatible with every browser.

textures-and-repeating-patterns

3. White Space

Though it seems to be the toughest concept for webmasters to understand, it’s essential for processing information, specifically when there is a large amount to process. Well, it works the same way as headings, paragraphs, and sentences. However, the key is to ensure that your website design elements have a relationship with the white space. Having a cramped and cluttered website layout will only scare people away from your website. You can use split A/B tests to determine areas on your website that require extra spacing.

white-space

4. Bootstrap

If you have been accessing websites on your smartphones, you’d probably be familiar with Twitter Bootstrap and responsiveness. Well, it is one of the biggest frontend UI frameworks developed for web developers. It allows them to create mobile-friendly and responsive website designs including plenty of pre-formatted page objects, columns, links, form inputs, and buttons.

Bootstrap can also be used to build demo pages for mini-scripts, plugins or libraries, and can be used within landing pages for new apps. Bootstrap has become extremely popular that it has been applied to a number of websites today. However, designers are using Bootstrap to roll out their user interface designs.

twitter-bootstrap-and-responsiveness

5. Extraordinary Large BG Photos

There are many sites today that use the large full-screen background images. Huge background images do an amazing job of capturing the attention fo your visitors while also signifying your website genre. If you are able to create or find a high-resolution and high-quality photo which would add to the beauty of your website, then this idea may be worth considering.

extraordinary-large-bg-photos

6. Expanding Navigation

It’s better to use some subtlety with navigation when designing a site that is jam-packed with information. Since web users are goal oriented and impatient, they want to find what they are looking for in a quick second after landing on your website. Dropdown menus are quite popular to add large header navigation on your website.

Consider Caliroots’s homepage that features a top navigation along with text labels and icons. When you hover over the links, a drop-down menu with tons of options will appear. You will even find next/prev links on the Brands drop-down menu.

expanding-navigation

7. Grid Based Layouts

Grid Based Layouts are gaining in popularity which works by arranging the content into boxes, columns, and sections, making your website look organized and appealing. A grid can be utilized to help build optical balance, create a vertical and horizontal rhythm, offer a base system for visual alignment and build relationships between objects.

Bring all these concepts together to build a better visual system for your target audience. However, the grid you select for your website directly influences the unity of the design. So make sure you choose a grid that keeps your website elements and objects together.

grid-based-layouts

8. F Pattern Design

According to a study, it has been shown that a majority of people see websites in an F pattern where the top and left of the screen is given more important than the right side of the screen. Instead of trying to break the user’s visual flow, design a website that works with the F pattern and shows information in order of significance i.e. left to right and top to bottom.

f-pattern-design

Conclusion:

Website design is a vast concept that is constantly growing and evolving with the emergence of the internet. From pixel width between elements to large documents to simple outline font and color choices, a designer has a lot of freedom in terms of outlining the layout of the website and adding all the necessary elements to it.

We have tried to include every possible website design idea to help you bring out the best in your website while keeping it unique.

Author Bio:
Jason is a renowned web development professional who works with WordSuccor Ltd., a leading WordPress Web Development company with a global reach. He is a passionate blogger who loves to write and share everything about WordPress and new web design technologies.

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Not all design companies are the same, it take a talented staff that’s full of creativity able to match your ideas and style to the designs shown on the screen. My Internet Designz is a website design studio that focuses on Unique website designs since 2005 and producing high quality sites that convert.

We offer SEO marketing plans tailored to your industry and service area to ensure your site is reaching the community and not just an hidden gem no one will notice, we makes sure all of our sites are unique, with mobility and marketing planned out through the whole project. We also provide online consulting for new companies which don’t yet have an online presence to larger firms looking to expand there marketing. No matter if your close to Detroit or out of state we can work with you in person or remotely to get your online branding started.

Website Design, SEO Internet Marketing, and Consulting

All of our sites are built to work off of a Content Management System (CMS) We specialize in business informational sites, ecommerce, and personal sites using the WordPress platform as well as full scale Ecommerce sites with thousands of products. We even handle custom solutions and applications and can consult your staff on the best options you have to grow online. Were right downriver south of Detroit in beautiful Southgate, Michigan  and have designed sites for companies all over the United States. From full startup designs, site maintenance and administration to hosting.

Yeah we pretty much do it all. So if your ready to dive into the online world you know who to call

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We specialize on web design, with services for graphic design, custom programming, SEO marketing, and hosting solutions. Very rough quotes can be given over the phone but an in person one-on-one meeting is required to determine the scope of your needs