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7 Signs that Your Website Needs Redesign

Someone said a website acts like your 24/7 employee. True and this is the website that makes your potential customer’s first impression of your business. Generally, we don’t want to invest in the redesign just because we’re attached to our website, though it can perform better later-on with a design refresh. If your analytics says the different story, you get fewer emails despite the good traffic and your marketing budget doesn’t turn into remarkable ROI, you probably need a redesign.

1 – You want to add videos and still have to do it the long way

The long way means that you are doing it the pre-HMTL5 way. HTML5 means that your videos may be added or streamed with a minimal amount of effort and code. Less code means faster loading, fewer bugs and maybe even faster rendering. So, if you are still using the old way of doing things such as uploading videos, then this alone may be the only signal you need to start redesigning your website.

2 – New code for things such as social media widgets causes bugs

This is a classic symptom of an old website that needs rewriting and redesigning. The newer code is not very large. You can even install comment sections with a minimal amount of programming. If this code is causing unexpected bugs, then you need to bring your website closer to the present and give it a redesign and an update.

The bugs they cause may be silly and easy to fix but are still signs that you should redesign. For example, a bug may remove color from elements below a widget you just installed. A savvy person would just put the widget at the bottom of the page, but a smart person would write a website redesign and update.

3 – You run a W3C Markup Validation and it does badly

There are a lot of W3C markup validation services out there and some of them are free. They are handy for picking up on outdated bits of code, or redundant code. If you do rather badly on one, then you may wish to consider a rewrite so that you can create a more up to date website.

4 – It has been 2 to 5 years

You redecorate your house every few years and shop displays are changed all the time. It is okay and probably wise, to redesign your website every now and again. Between every two to five years seems suitable. Do it too often and you will put off your core consumer? Do not do it very often at all and you will start to have a website that looks dated. Furthermore, your visitors may simply get sick of the sight of it and maybe more thrilled when a competitor turns up sporting a brand new and slick website.

5 – Your brand has evolved or your logo has evolved

Do not underestimate how often brands evolve. Have a look over some of the biggest companies on the planet. Have a look at how often the cola logo has changed, or the Pepsi one (especially). Look at what Apple’s logo used to look like. Even the boxes of McDonalds fries have changed in both design and logo. Your brand will evolve as time goes on. As your brand evolves, then so should your website. Your web design should change to suit your consumer demand and your website design.

6 – Your website is slow to load

This is probably because you are using a lot more code than you need to. It may also be because you have updated over a number of years and have picked up a lot of code baggage. There are a number of reasons why your website is running slowly, but a common one is because it has become outdated and needs a redesign.

7 – You run a compatibility test and it fails badly

There are debugging tests all over the place these days. It is possible to run compatibility tests for a very low price. Your website may need a redesign if it is having trouble working on a lot of different platforms. There are some tools that work better with browsers such as Firefox over IE, and vice versa, so it is okay if your website does not fair perfectly on all of them. But, there are a lot of platforms out there, from the various desktop browsers to mobile devices and such. If your website looks more like a desktop IE exclusive website, then it may be time for a change.

Dheeraj Sharma is a freelance writer at eshinemarketing.com. He is mainly focusing on technology, writing, and all the latest digital trends which are interesting for marketers.

 

 

Best WordPress SEO Plugins In 2017

The importance of SEO for a website or a blog cannot be ignored. Search engine optimization is a vital tool to improve the visibility and rankings of your site online. SEO plugins make the job of driving traffic to your website easy by improving different aspects of SEO. For everyone using WordPress for their websites, WordPress SEO plugins are a must to optimize the content and make it more understandable by search engines. Here are some best WordPress SEO plugins for 2017 which are extremely functional.

All in one WP plugin

This is the most widely used WordPress SEO plug-in pack. It is beginner friendly with its default installation settings. Without any knowledge of SEO, one can obtain high rankings by using this plug-in.

Features

  • It has Google analytics support
  • Handy tips and help section is enabled
  • Adds alt tags to images
  • Configures Meta description templates
  • Disallows search engine from specified sections
  • Creates meta tags, meta description, and keywords for given content
  • Tracks duplicate pages

 

SEO by Yoast

This free plug-in accurately provides you with all the features required to optimize a website. The complete optimization panel allows the user to manage every element hassle-free.

Features

    • It warns if WordPress blocks search engines
    • It has own navigation section with tips and help section
    • Configures Meta description templates and creates Meta tags
    • Helps to redirect attachments to parent posts
    • RSS feed optimization is enabled
    • Canonical tags are enabled
    • It can export data for migration and backups
    • It analyses page and provides tips
    • Provides SERP preview while typing

SEM rush

If you are in need to analyze your site’s state and factors which are blocking its growth then SEM rush is the perfect choice of the plug-in to be recommended.

Features

      • It does position tracking of the keyword
      • Back link analysis and competitive analysis are given
      • Page per click and ad data are tracked and analyzed
      • Provides on-page optimization with site audit
      • Organic traffic generated is analyzed and displayed
      • It helps in content planning and presents data in a novel way

 

WP social SEO

As the name suggests, this plug-in helps your website to be user and social friendly. Search engines consider social media signals to rank the pages so this Plug-in captures that feature to get higher rankings.

Features

      • It allows adding social media button in your web page
      • Adding snippets to existing content is easy
      • It works well with any other SEO plug-in too
      • It can automatically optimize your site for Facebook open graphs
      • Automatically adds Meta tags
      • Includes star rating system
      • Seamless integration of Google authorship with it

SEO Pressor

To generate organic traffic and optimizing blog posts with guided approach, SEO Pressor is the suitable plug-in for you.

Features

 

      • Provides extensive keyword analysis
      • Generates comprehensive and search engine friendly posts
      • Optimizes images by adding tags and manages internal linking
      • Comes with the inbuilt keyword research tool
      • Analyses the content and provides a score
      • It has efficient algorithm which keeps track of posts and pages

SEO Ultimate

It is an all-in-one plug-in with robust functionality, versatility, and flexibility. Its features come in a module form which can be enabled and disabled easily.

Features

      • Comes with an investigative tool as in how Google views your site
      • Gives total control over optimization
      • Rich snippets can be added to the content
      • Canonical tags enabled
      • Code and link box inserter can be enabled
      • Meta description and keyword editor are easy to use
      • Comes with competition researcher and internal relevance researcher
      • Author can be highlighted and easily share posts to social media

Gravity form

This is an extensive and feature-rich plug-in which allows the user to include polls, surveys, online orders, and quizzes.

 

Features

 

      • A visual for editor to drag and rearrange
      • Can add multiple pages and forms
      • It allows user to accept online payments
      • It can build surveys and quiz
      • Allows CAPTCHA to avoid spam submissions
      • Responsive design for mobile views is enabled
      • It takes few clicks to schedule entries by controlling form availability
      • Accepts 3rd part post submissions through front-end enabled forms

 

Smart crawl

This plug-in is for users who want to drive traffic to their website without much hassle.

Features

      • It has sitemaps which help search engines to find your site easily
      • Integrated MOZ for SEO reports
      • Customization of title and Meta tags and description
      • Automatic links for keywords is done
      • It excludes content from being crawled
      • Unlimited WordPress support 24/7

It is important to install SEO plugins if you want to stay on top of the competition even though the numerous plugins available in the market can overwhelm you. Try different plugins and choose the one which matches your style and expertise.

 

Author’s Bio: I’m currently working as Content Manager with SEO Experts India. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from Digital Marketing, I have a keen interest in Entrepreneurship, Online Reputation Management, Quality Link Building Tech Consultancy, etc.

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Not all design companies are the same, it take a talented staff that’s full of creativity able to match your ideas and style to the designs shown on the screen. My Internet Designz is a website design studio that focuses on Unique website designs since 2005 and producing high quality sites that convert.

We offer SEO marketing plans tailored to your industry and service area to ensure your site is reaching the community and not just an hidden gem no one will notice, we makes sure all of our sites are unique, with mobility and marketing planned out through the whole project. We also provide online consulting for new companies which don’t yet have an online presence to larger firms looking to expand there marketing. No matter if your close to Detroit or out of state we can work with you in person or remotely to get your online branding started.

Website Design, SEO Internet Marketing, and Consulting

All of our sites are built to work off of a Content Management System (CMS) We specialize in business informational sites, ecommerce, and personal sites using the WordPress platform as well as full scale Ecommerce sites with thousands of products. We even handle custom solutions and applications and can consult your staff on the best options you have to grow online. Were right downriver south of Detroit in beautiful Southgate, Michigan  and have designed sites for companies all over the United States. From full startup designs, site maintenance and administration to hosting.

Yeah we pretty much do it all. So if your ready to dive into the online world you know who to call

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