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How to Generate More Sales from Your Website

In the current down economy, generating sales leads is the key to business’s survival. Discover how to turn prospective clients into customers and drive a sustainable growth to the business. Are you sure that your business website is working as hard as it can to keep you well armed with the viable new leads? Let’s look at some of the tangible strategies that smart firms are using to generate more leads using their websites:

  1. Strategy One: Collect usable contact data from people who leave comments on your blog. WQXR, a public radio station in New York, does this on its blog, where visitors must enter their email addresses before their posts are approved and posted. WQXR then emails them invitations to subscribe to the station’s email newsletter, attend special events, become corporate underwriters, and donate to the station.
  2. Strategy Two: Let visitors sign up for something that is attractive and free. AAA Service, a company that offers electrical, plumbing, and heating services in Arvada, Colo., lets visitors sign up for an informative homeowners’ newsletter that includes coupons. The company’s appealing sign-up page is very well done and well worth looking at. On your site, you could also consider offering whitepapers, coupons, or an invitation to a free webinar.
  3. Strategy Three: Cultivate the leads you get by moving them through a “sales funnel.” The steps in this process can be to: 1) strengthen your relationship by offering potential customers something valuable and free; 2) test the waters by offering a special offer at the reduced cost or on a trial basis; 3) offer a service free of charge; 4) make a full sales call. Note that each step in this process could be important in cultivating a lasting and profitable relationship.

Make Sure that Images and Copy You Find Online Are Safe to Use

When designing a website or putting up marketing emails, many companies today seem to think it is permissible to use others’ images or text from other websites. The fact is, it’s just not safe to use. According to Digital Renovators, an agency offering local web design in Halifax, here are some common assumptions that could put your company at risk of legal actions:

  • One of my business partners used an image, so I have the right to use it too.” There is no guarantee that your partner went through the proper “due diligence” steps to obtain permission. There is still the chance that the person who took the photograph or created an illustration will contact you to demand a fee for its use.
  • It is safe to use anything the government publishes, without getting permission.” Some companies assume that if they “borrow” an image from a government website, they are safe from copyright violations. That’s not always the case. There is still the chance that the person who took the photograph retains ownership of it.
  • I found this material on a website where it was used without giving credit, so it must be safe to use.” The fact that one website doesn’t display a permissions line below a photo or other material doesn’t mean that you are safe to reproduce it too.
  • As long as I give credit, I can’t get in trouble.” Other people believe that they can use any image or reprint any article, as long as they link back to its original source online, or give credit. This practice has gotten to be common in our Internet age – yet it is always safer to ask permission.

In many cases, companies will give you permission to use their articles, opinions, graphs, or other illustrations if you ask ahead of time. Getting permission doesn’t require a big commitment of time – simply email the owner of the material you want to use in your online advertising or marketing, get a reply, and be sure to keep those emails on file in case of disputes later arise.


Required steps to take before using photos, graphs, or illustrations . . .

  • TinEye.com is an online ownership checker for pictures. You either upload the image that you want to check or enter its URL if it appears on a webpage. This checker displays all the other websites where the image has been used.
  • PicScout’s Image Exchange is a downloadable application that lets you enter an image or an image URL, and then gives you information on the holder of its copyright, if any.


Required steps to take before using articles or text . . .

  • Use Google Search – simply copy the portion of the text you want to use and hit the search button. You’ll see the search results on the web where the exact text has been used.
  • Use EduBirdie, an online plagiarism checker. The application was designed to help college professors and students make sure that their assignments have not been copied from other sources.

10 Channels for Small Businesses Online Marketing This Year

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about ten online marketing trends on Entrepreneur.com years back. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics in the modern era of marketing. Many we agree on but there are a few we disagree with so here’s our small business marketing advice for 2018.

Search Engine Optimization: SEO is useful because it’s all based on specially placed keywords that help your blog or Web site rank in Google and other search engines. People and businesses are going to continue flocking to Google to find everything that’s on their minds. But small businesses are still fuzzy on what makes a good keyword and how to use it to rank higher in searches. Add in the importance of long-tail keywords and you’ve got a situation ripe with confusion. Despite all of this, SEO is going to continue to be one of the biggest drivers of online marketing success for small business – and many know it. Plus, there are lots of places on the Web to help small business learn how to do SEO successfully (ahem, you’re at one of those places).

Paid Search: Also known as Pay Per Click (PPC), paid search is the sister of SEO. You still rely on specially selected keywords to drive traffic to your site, but instead of natural placement in Google, you’re competing for the paid placements and ads on the Google pages. PPC works but only if you’re spot on with your keyword selection. Although the prices will continue to come down, those little costs can certainly add up if you’re not on target with your keywords. Because there’s an investment where we’re not as bullish as John, but we still feel you should test it out.

Email Marketing: This is one area we both agree on. Email marketing is a great way for a small business to reach out to customers, existing and new ones, because of two primary reasons: 1) most people still prefer email as their number one source of information, and 2) it’s a relatively inexpensive way to do marketing. These two reasons, coupled with the big opportunities in newsletters for even stronger conversions, make us very high on this tactic in 2018. https://web.archive.org/web/20130821005346im_/http:/www.assoc-amazon.com/e/ir?t=understmarket-20&l=as2&o=1&a=0470503416

Social Marketing: Twitter, Facebook, Tumblr, and a host of other social networking tools came on strong since 2009, especially for small business. Every time I went to a small business in the last six months the owner not only told me he/she was highly interested in social marketing, but many of them were already using one or two tools. Look for social marketing to be even bigger in 2018 for small business because of it’s very inexpensive cost for marketing as well as it’s strength in local marketing focus.

Blogging: More small businesses now have blogs either to complement their existing Web site or actually to replace their Web site. Small business online marketing advice says either one can be an effective strategy, even for events promotions. But John makes a good point in saying blogging to drive traffic is different than blogging to drive sales. Using a blog to drive traffic is still a good idea. But even we’re not sold on the notion that you can set up a blog and all of a sudden turn your blog into a cash register. Add in the fact that a blog is most successful when it’s a community and you may want to consider putting on the brakes if you want your blog to be a sales machine.

Web Presence: This one is a bit interesting since it may not be what you think. Yes, having a Web presence is an important fact. John’s not debating this, nor will we. Where you place emphasis on your Web presence is the discussion here. In 2018, small business will have to change its way of thinking in that it’s all about getting traffic to your Web presence. Rather it’s more important now to place your Web presence where the traffic is. Do paid search on others’ Web sites or even places like YouTube.com, for example. If you know lots of eyeballs will be on other Web sites, you’ll want to consider placing your Web presence there as well.

Mobile Marketing: An interesting marketing platform that will get more looks in 2018 is mobile marketing. Some companies now have the technology to beam messages to your cell phone from wherever you may be headed. For example, if you are walking through the doors of a Best Buy, imagine if you all of a sudden get a text message on your phone that includes a Best Buy coupon. “Small business can take advantage of this kind of technology as well. It deserves more look, though, adding to responsive web design” says, web design Leeds team, Harrison Mann.

Podcasting: Ask yourself if you can name five podcasts or Internet-based radio shows/stations? If you failed to do so you’re probably in the majority. We like blog talk radio and we also like podcasting. But is it something you’ll want to focus heavily on for marketing as a small business this year? Probably not. Podcasting is a technology that has struggled to get on its feet and will most likely continue to struggle in 2018, and it doesn’t help that many small businesses are often intimidated about doing their own podcast. It may still be in its infancy with a bright future, but just not right now. There are some really fantastic shows on blog talk radio and you should put on your PR hat to take advantage of these.

Online Video: Not only are videos fun and easy to watch but with YouTube also a part of Google, videos are very searchable with keywords and tags. Small businesses should definitely be running to purchase video cameras like the Flip to easily produce videos they can post online. 2018 will be a big year for videos and online marketing.

Coupons: The use of tools like social media marketing and mobile marketing will make coupon offerings pretty innovative, intuitive and exciting for small business. Technology even makes it easy to utilize coupon marketing for local audiences, too. Even some “older” marketing tools like landing pages, which have proven their worth in providing great ROI for incentives like coupons, will continue in 2018. We’re bullish.

What are some of your marketing predictions for small business this year? We’d love for you to chime in here.

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Not all design companies are the same, it take a talented staff that’s full of creativity able to match your ideas and style to the designs shown on the screen. My Internet Designz is a website design studio that focuses on Unique website designs since 2005 and producing high quality sites that convert.

We offer SEO marketing plans tailored to your industry and service area to ensure your site is reaching the community and not just an hidden gem no one will notice, we makes sure all of our sites are unique, with mobility and marketing planned out through the whole project. We also provide online consulting for new companies which don’t yet have an online presence to larger firms looking to expand there marketing. No matter if your close to Detroit or out of state we can work with you in person or remotely to get your online branding started.

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All of our sites are built to work off of a Content Management System (CMS) We specialize in business informational sites, ecommerce, and personal sites using the WordPress platform as well as full scale Ecommerce sites with thousands of products. We even handle custom solutions and applications and can consult your staff on the best options you have to grow online. Were right downriver south of Detroit in beautiful Southgate, Michigan  and have designed sites for companies all over the United States. From full startup designs, site maintenance and administration to hosting.

Yeah we pretty much do it all. So if your ready to dive into the online world you know who to call

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