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Top Reasons to Choose WordPress as a Web Platform

WordPress is a great platform for those who have just started off their online venture or business. If you are new in the web development industry, you want a tool that can help you develop a website from scratch. No doubt, there are tons of powerful web development frameworks available on the web market, but when it comes to most flexible and user-friendly web platform, WordPress is the first name that strikes to our mind.

It is the widely used content management system on the globe. Over 75 million of websites powered by WordPress and is boasting around 69 % market share across the world. Well, these are just numbers, if you want to know more about WordPress, you should read this blog post.

Today, we will light upon on major reasons why one should choose WordPress for their new/next web project.

WordPress: A robust content management system

Choose WordPress as a Web PlatformWordPress commenced its journey as a blogging platform, but it has evolved throughout the years into a highly flexible content management system. As of now, you can use WordPress to create both a simple blog and fully-functional websites and web-based mobile apps.

It is easy to use platform that allows both the novice users as well as a professional developer to build a professional looking site in minutes. That is the reason why most of the world- recognized brands such as Sony, Disney, Google, Time Magazine, The New York Times, Facebook, CNN, etc use WordPress to create full-fledged websites.

Now, let’s explore why you should choose WordPress.

  1. WordPress is a FREE Web Platform

Yes, you heard it right! WordPress is a free Content Management System on the web. It means you can download, install, use and modify it at free of cost. You can use it to create anything- from a simple content-based website to e-magazine, corporate website to eCommerce solution.

It is also open source software, so you are free to study, modify and customize its source code. Plus, there are thousands of free themes and plugins to let you customize the design and functionality of website, without even generating a single line of code. You just need to download, install and use them on your WordPress site.

All you need is a domain and web hosting service provider. You can go either with Bluehost or SiteGround because both of them provide their users a free domain and 50 % off on their web hosting prices.

On the other site, WordPress has a huge and robust community of web developers, programmers, and designers. It means it is maintained by a large group of volunteers who can help you by solving your queries, answering your support questions related to the WordPress. You will get free support from other members that can help you run a site with ease.

  1. User-friendly platform

User-friendly platformMillions of people all around the world are using WordPress to create beautiful and user-oriented websites in minutes. The reason behind the popularity of WordPress is its user-friendly nature. It is easy to use platform that allows the non-tech savvy user to create and customize a website, without having any prior knowledge of any programming language. With the help of WordPress themes and plugins, you can create and customize a website the way you always want to.

If you want someone professional to build your site, you can hire a reliable web development company or an experienced web developer to help you get started.

  1. It offers tons of themes and plugins

One of the biggest advantages of using WordPress is that it offers millions of compelling themes and plugins (both free and premium) to help you enhance the design and functionality of a site from scratch, without any coding skills.

WordPress themes allow users to improve the overall look and feel of the site as per their requirements. The purpose oriented themes let you create anything – from a photography site to eCommerce site. There are plenty of customization options that empower to tweak the color, logo, background, headers, sliders, footers, fonts, etc of a site in a matter of few seconds.

Similarly, WordPress is blessed with tons of super-flexible plugins to let you embed additional functionality to the site within a blink of eyes. There are the bunch of high-quality plugins for adding extra functions such as Social media integration, contact forms, Live Chat, Registration forms, SEO-friendly, performance optimization, security enhancement, and a lot more.

  1. WordPress is Secure

Although there is not a fully-secured CMS tool available on the web, you can still rely on WordPress as a safe and secure web platform. It is built with the security in mind. WordPress rolls out its latest version on the web with some advanced features, security measures and also fixes the issues related to the WordPress installation to customization to security.

There are also tons of robust security tools and plugins that will help you protect your site against hackers, spammers, and other security threats. Sucuri is one of the advanced tools that monitors and encounters the security threats available within your site and offer you a more secure and protected platform.

  1. SEO-friendly

The code behind WordPress is of high quality, standard compliance and generates semantic markup to make your site more attractive to popular search engine platforms such as Google. This makes WordPress a search engine friendly platform. It means the content of your site automatically get indexed and crawled on the top of the search engine platforms.

But for better results, you can install a powerful SEO plugin that will improve your site’s ranking on search engines.

Final Verdict

These are some of the reasons that are enough to clarify that why WordPress is the best choice for web development projects. If you are looking for a platform for creating your website, nothing can be better than this. You can reap tons of benefits by using WordPress as your web platform.

Author Bio:

Maggie Sawyer is a WordPress Developer by profession and writer by hobby. She works for Markuphq Ltd.. That provide best psd to wordpress conversion services to global clients. Connect with her on Google+ and Twitter.

Tools and Tricks for Marketing Automation with WordPress

Marketing Automation is really the marriage of email marketing technology coupled with a structured sales process.” –Wiki page on Marketing Automation

That’s the simplest, most elegant definition of marketing automation I’ve seen. And I’ve seen my fair share.

Marketing automation is an amalgamation of some tasks that are centered on leading your leads (unintentional pun) from the top of purchase funnel (awareness) to the bottom (sale). It can be divided into four broad, interconnected phases:

  • Planning and Analysis

A well researched start is a good start.

This step involves gathering intel about your customer base so you can categorize them into different groups, based on their readiness and response to your marketing plans. Much like personas in UX research, Planning uses statistics about demographics, devices, habits, etc. and contextually appropriate insights to identify value and selling opportunities.

  • Targeting

As mentioned above, the customer intel gives you the foundation for target marketing; identify the best market campaigns and offering them to the right leads at the right time.

  • Using Marketing Automation Tools

This is where your Marketing Automation Tools really take over: creating and managing lists, generating and sending emails and newsletters, tracking, et al.

For all businesses, this results in faster and consistently reliable implementation and management of marketing campaigns. For large enterprises, this could help streamline omni-channel campaigns exponentially.

  • Drawing Insight

All the data collected by analytics help you draw functioning, applicable insights; you can then implement those straightaway by tweaking and fine tuning your campaign.

This ensures continued progress.

There are marketing automation tools like SAS, HubSpot, Pardot, etc. which can be integrated with WordPress websites to take care of all that without need for much else. Unfortunately, these services are also exorbitantly priced for a small business or entrepreneur.

Since WordPress is a Secret Santa, it doesn’t take much to build your own complete marketing automation toolset without burning a hole in your pocket.

In this post, we’ll take a look at some processes, the tools to accomplish them with, and a few tricks for added fun (and profits) involved in Marketing Automation with WordPress.

Note: With JSON REST API, you can have your developers integrate WordPress with anything. But given below are the best and safest tools/services that work especially well with WordPress.

  1. Email Marketing:

UX Tip: When you customers aren’t thinking of you as a spammer, you are doing things right.

Sending right emails to the right segments of your email list is one of the most significant parts of intelligent marketing automation. And no, email marketing is not obsolete.

The most trusted email marketing tools are also very WordPress-friendly, with special plugins and everything for those who won’t (or can’t) bother with API.

  • Tool of Trade: MailChimp

Who hasn’t heard of MailChimp? It’s a vast arsenal of features accessible via a really friendly UI capable of turning novices into Pros in a matter of hours.

It’s highly compatible with WooCommerce and hundred more 3rd party tools/services, has a separate suite for mobile apps for management on the go, advanced analytics and intelligent targeting features, great tools for designing the email, and the magic API which lets you change the rules as you see fit.

The pricing plans are extremely bendy. The more subscribers you have, the more you get for free. More features can be added on demand starting with $10/month.

  • Tip:

You can use MailChimp analytics to generate segments for inactive subscribers in your mailing list (no click from recipient) who have made recent interactions and/or purchases through your website.

Use those special segments to create customized content for them to create higher engagement.

  1. Analytics:

No automation plan can be driven without good hard data to back it up. That’s where analytics come in. And contrary to the general stance, data quality doesn’t depend on the tool collecting it. Data is as good as the insights you can gleam from it.

Although (good) marketing automation tools will offer analytics, there are bigger, better, and more awesome alternatives sitting out there in plain sight.

  • Tool of Trade: Google Analytics

This is, quite frankly, the only analytics tool you’ll need on your website. It’s that comprehensive. And via Google Tag Manager, even the non-coders can setup Google Analytics on a WordPress website. Check out the tutorial here.

eCommerce, Event tracking, audience data and preferences, high engagement content, bounce rates and conversion rates, and I can go on for hours. There’s no end to the number of things you can track and analyze with this tool.

You can customize the very dashboard to show the data in a way that makes sense to you. There are tutorial videos and helpful descriptions related to every single category and tab, and I have a high tendency to rave about GA when the subject comes up.

Did I mention it’s completely free?

  • Tip

The Landing Pages tab (In Reporting. Under Behavior >> Site Content >> Landing Pages) is a smart feature which tracks all landing pages (security in numbers) for entry points, engagement, acquisition, interaction, and conversion metrics. For Conversion Rate Optimization, this is perfect.

  1. Social Media:

Social media requires more balancing acts than one would deem necessary between industry-relevant and unique content. This is why automating it is tricky.

Smart social media automation focuses on real time content curation to keep the followers engaged. This means sharing important, industry related content that your audience wants from you.

Example: Facebook fans of Beyonce will obviously want info on her latest albums, so the social media team shares the links to official sources and portals. But a significant segment would probably also like gossip, so the team can curate the content that reflects the star in a positive light from sources like TMZ, Vanity Fair, etc.

  • Tool of Trade: Buffer

Buffer curates interesting content from across the web. It lets you schedule the posts for automatic sharing/posting on selected social media channels at the same time. It tracks the most successful posts, multiple social accounts (for an entire team of responders), RSS feeds, image/video uploaders, calendars, link shortening, and more.

  • Tip

User behavior and session times vary wildly on different social platforms, which is obvious since the popular platforms are unique in their own way. People are on Twitter at all hours, but Intstagram is usually warranted for journeys/meals/manic-selfie-occasions. It also varies within the audience demographics…

To make the most out of social shares, use Buffer’s optimum timing tool to find out the points in time that generate the highest responses/engagement from your fans.

  1. A/B Testing:

A/B testing is a contest where you pit two variations of a single item against each other and measure their performance. Whoever wins gets to stay.

  • What we’ll use: Nelio A/B Testing

Nelio A/B testing is a brilliant split testing tool made specifically for WordPress. While Google Analytics is great at tracking and testing, some users may find it a bit overwhelming (So many features!) because it requires some effort to properly master.

  • Tip

UX testing (and CRO) becomes easier when a tool like Nelio is available right in your WordPress admin to take care of split testing of page elements, content, headings, buttons, design, WooCommerce product description pages, etc.


Despite all I have said here, know that a truly intelligent marketing automation system can accomplish almost as much as these tools combined. And they have some features that are truly remarkable (HubSpot’s Smart Forms are the best in class).

But these tools are for those who are on a budget and have time (and team) to devote to learning and mastering them. Also: Universal applications.

Author Bio: Lucy Barret works for HireWPGeeks Ltd., an HTML to WordPress Conversion Company. She is there as a Sr. WordPress developer and handles all conversion projects with her team of developers. You can follow her company, HireWPGeek on Facebook.

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