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7 Signs that Your Website Needs Redesign

Someone said a website acts like your 24/7 employee. True and this is the website that makes your potential customer’s first impression of your business. Generally, we don’t want to invest in the redesign just because we’re attached to our website, though it can perform better later-on with a design refresh. If your analytics says the different story, you get fewer emails despite the good traffic and your marketing budget doesn’t turn into remarkable ROI, you probably need a redesign.

1 – You want to add videos and still have to do it the long way

The long way means that you are doing it the pre-HMTL5 way. HTML5 means that your videos may be added or streamed with a minimal amount of effort and code. Less code means faster loading, fewer bugs and maybe even faster rendering. So, if you are still using the old way of doing things such as uploading videos, then this alone may be the only signal you need to start redesigning your website.

2 – New code for things such as social media widgets causes bugs

This is a classic symptom of an old website that needs rewriting and redesigning. The newer code is not very large. You can even install comment sections with a minimal amount of programming. If this code is causing unexpected bugs, then you need to bring your website closer to the present and give it a redesign and an update.

The bugs they cause may be silly and easy to fix but are still signs that you should redesign. For example, a bug may remove color from elements below a widget you just installed. A savvy person would just put the widget at the bottom of the page, but a smart person would write a website redesign and update.

3 – You run a W3C Markup Validation and it does badly

There are a lot of W3C markup validation services out there and some of them are free. They are handy for picking up on outdated bits of code, or redundant code. If you do rather badly on one, then you may wish to consider a rewrite so that you can create a more up to date website.

4 – It has been 2 to 5 years

You redecorate your house every few years and shop displays are changed all the time. It is okay and probably wise, to redesign your website every now and again. Between every two to five years seems suitable. Do it too often and you will put off your core consumer? Do not do it very often at all and you will start to have a website that looks dated. Furthermore, your visitors may simply get sick of the sight of it and maybe more thrilled when a competitor turns up sporting a brand new and slick website.

5 – Your brand has evolved or your logo has evolved

Do not underestimate how often brands evolve. Have a look over some of the biggest companies on the planet. Have a look at how often the cola logo has changed, or the Pepsi one (especially). Look at what Apple’s logo used to look like. Even the boxes of McDonalds fries have changed in both design and logo. Your brand will evolve as time goes on. As your brand evolves, then so should your website. Your web design should change to suit your consumer demand and your website design.

6 – Your website is slow to load

This is probably because you are using a lot more code than you need to. It may also be because you have updated over a number of years and have picked up a lot of code baggage. There are a number of reasons why your website is running slowly, but a common one is because it has become outdated and needs a redesign.

7 – You run a compatibility test and it fails badly

There are debugging tests all over the place these days. It is possible to run compatibility tests for a very low price. Your website may need a redesign if it is having trouble working on a lot of different platforms. There are some tools that work better with browsers such as Firefox over IE, and vice versa, so it is okay if your website does not fair perfectly on all of them. But, there are a lot of platforms out there, from the various desktop browsers to mobile devices and such. If your website looks more like a desktop IE exclusive website, then it may be time for a change.

Dheeraj Sharma is a freelance writer at eshinemarketing.com. He is mainly focusing on technology, writing, and all the latest digital trends which are interesting for marketers.

 

 

The Dos and Don’ts of Web Design

 

The ability of a website to captivate its visitors relies greatly on web design. Even though it has been said that content rules in web marketing, customers are initially attracted to a site because of its design.

Because web design holds a major role in marketing that can make or break a business, knowing how to play this card right is a must.

If you want to drive more traffic to your website, make sure that you know the dos and don’ts of effective web design. Take a look at these key points:

 

The Dos of Web Design:

DO keep your design clean and simple.

In your effort to achieve a design that can capture the interest of your audience, it can be tempting to fill your website with enticing banners, attention-grabbing colors, and striking graphics.

You have to remember that these options, while seemingly inviting, may not be easy on the eyes. Customers visit a website to get information fast. The best way to do this is by displaying the content in a clean, simple structure that visitors can easily navigate and read.

For designers, a simple interface may be a boring task but you have to remember that the website should be structured for the benefit of the users. The simpler it is for them, the better the chances of a business in turning visitors into customers.

DO aim for a responsive web design.

Will customers find it easy to contact you? Can customers access your website through their mobile gadgets and smartphones? Does your website load seamlessly regardless of the device being used?

These are the questions you need to consider when aiming for a responsive web design. Many companies suffer from a high bounce rate because their websites do not fit in mobile devices. This is a red flag to watch out for because majority of the traffic that comes through websites are now channeled through mobile platforms.

DO optimize web search or page scan.

Web searchers visit your site to get information. If they can do this the easiest and quickest way possible, you get top points in customer experience. When users find your website useful, you drive in more traffic and eventually, more business.

Google’s algorithm can also detect if visitors frequent your site. As more and more people visit and approve your site because they can easily find answers in it, Google will put your website on its first page.

DO make use of your brand colors.

People associate a brand with its logo and colors. This kind of branding is more powerful than words because it enables consumers to recognize your company at first glance.

This is why your website should showcase your brand colors. When they visit your site, they should instantly connect your content with your business through the color scheme used in the design.

 

The Don’ts of Web Design:

DON’T cram your website with pictures, articles, and graphics.

With various resources for pictures, graphics, and articles, it can be quite tempting to fill your website with these contents.

This move is counterproductive because customers will find it hard to digest an excessive amount of information. In addition, filling up your website with content will only slow down its loading time.

DON’T force visitors to download or sign up.

While asking visitors to sign up or subscribe is a good marketing concept, forcing them to key in their information or download your application or a new browser just to view your content is a different story altogether.

Pressing people to do anything without first giving them the chance to get to know your business better gives a dubious impression on your company name. If you want to earn the trust of prospective customers, forcing them to do anything is a route you should avoid.

DON’T use abusive SEO tactics.

Before, business owners force keywords into their web content to get on the first page of Google. Some designers forcibly take the email addresses of visitors before they display the website. These kinds of shady tactics are sure ways to frustrate customers and get penalized by Google.

It pays well to pore over the different kinds of resources about acceptable SEO practices.

Web design can be an intimidating subject to tackle after considering its major role in business development. The good news is that you can get support from virtual assistants or freelance designers to help you come up with the best design for your website.

After knowing these key points, what changes are you making on your company’s web design?

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