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The Dos and Don’ts of Web Design

 

The ability of a website to captivate its visitors relies greatly on web design. Even though it has been said that content rules in web marketing, customers are initially attracted to a site because of its design.

Because web design holds a major role in marketing that can make or break a business, knowing how to play this card right is a must.

If you want to drive more traffic to your website, make sure that you know the dos and don’ts of effective web design. Take a look at these key points:

 

The Dos of Web Design:

DO keep your design clean and simple.

In your effort to achieve a design that can capture the interest of your audience, it can be tempting to fill your website with enticing banners, attention-grabbing colors, and striking graphics.

You have to remember that these options, while seemingly inviting, may not be easy on the eyes. Customers visit a website to get information fast. The best way to do this is by displaying the content in a clean, simple structure that visitors can easily navigate and read.

For designers, a simple interface may be a boring task but you have to remember that the website should be structured for the benefit of the users. The simpler it is for them, the better the chances of a business in turning visitors into customers.

DO aim for a responsive web design.

Will customers find it easy to contact you? Can customers access your website through their mobile gadgets and smartphones? Does your website load seamlessly regardless of the device being used?

These are the questions you need to consider when aiming for a responsive web design. Many companies suffer from a high bounce rate because their websites do not fit in mobile devices. This is a red flag to watch out for because majority of the traffic that comes through websites are now channeled through mobile platforms.

DO optimize web search or page scan.

Web searchers visit your site to get information. If they can do this the easiest and quickest way possible, you get top points in customer experience. When users find your website useful, you drive in more traffic and eventually, more business.

Google’s algorithm can also detect if visitors frequent your site. As more and more people visit and approve your site because they can easily find answers in it, Google will put your website on its first page.

DO make use of your brand colors.

People associate a brand with its logo and colors. This kind of branding is more powerful than words because it enables consumers to recognize your company at first glance.

This is why your website should showcase your brand colors. When they visit your site, they should instantly connect your content with your business through the color scheme used in the design.

 

The Don’ts of Web Design:

DON’T cram your website with pictures, articles, and graphics.

With various resources for pictures, graphics, and articles, it can be quite tempting to fill your website with these contents.

This move is counterproductive because customers will find it hard to digest an excessive amount of information. In addition, filling up your website with content will only slow down its loading time.

DON’T force visitors to download or sign up.

While asking visitors to sign up or subscribe is a good marketing concept, forcing them to key in their information or download your application or a new browser just to view your content is a different story altogether.

Pressing people to do anything without first giving them the chance to get to know your business better gives a dubious impression on your company name. If you want to earn the trust of prospective customers, forcing them to do anything is a route you should avoid.

DON’T use abusive SEO tactics.

Before, business owners force keywords into their web content to get on the first page of Google. Some designers forcibly take the email addresses of visitors before they display the website. These kinds of shady tactics are sure ways to frustrate customers and get penalized by Google.

It pays well to pore over the different kinds of resources about acceptable SEO practices.

Web design can be an intimidating subject to tackle after considering its major role in business development. The good news is that you can get support from virtual assistants or freelance designers to help you come up with the best design for your website.

After knowing these key points, what changes are you making on your company’s web design?

8 Distinctive Web Design Ideas to make an appealing Website

You rarely get a second chance to make a first good impression, which is why your website’s design is the most important part of your website’s success. In fact, it is a leading factor in building credibility and trust among your customers for your brand.

For any website, the design is its virtual front door. And if it fails to grab the attention of your prospects, their first reaction will be to hit the back button and reach to your competitor.

Yes, unfortunately, a majority of people still judge a book by its cover.

However, instead of whining about, you can leverage this opportunity and put an effort to convert your prospects into customers by presenting something that they embrace happily. Perhaps, you can share your journey through it.

Well, we have compiled a list of some amazing web design ideas inspired by popular online brands that will help you make your website’s design effective, engaging and aesthetically appealing. But of course, it takes more than just looks alone to leave that impression. Thus the best website ideas on this list not only flaunt beauty but also usability.

1. Web Fonts

If you are like me who judges the book by its ‘font’ instead of its ‘cover’, you’d probably agree with me that web fonts enhance the power of your message you are trying to convey through your content.

Font faces and Typography have a huge influence on multiple aspects of the website such as user experience, perceived article length, mood, readability and more. Therefore, it is important that designers comprehend and know the number of principles of typography to build a visually stunning design that portrays the mood and vision of your business.

web-fonts

2. Textures and Repeating Patterns

A majority of websites survive by just employing the standard color schemes. But you might want to add textures and repeating patterns if you want to stand out in the crowd. Textures not only give your website a unique look but also breathe life into it.

Some of the recommended apps to add textures and repeating tiles are Subtle Patterns and Noise Texture Generator which is compatible with every browser.

textures-and-repeating-patterns

3. White Space

Though it seems to be the toughest concept for webmasters to understand, it’s essential for processing information, specifically when there is a large amount to process. Well, it works the same way as headings, paragraphs, and sentences. However, the key is to ensure that your website design elements have a relationship with the white space. Having a cramped and cluttered website layout will only scare people away from your website. You can use split A/B tests to determine areas on your website that require extra spacing.

white-space

4. Bootstrap

If you have been accessing websites on your smartphones, you’d probably be familiar with Twitter Bootstrap and responsiveness. Well, it is one of the biggest frontend UI frameworks developed for web developers. It allows them to create mobile-friendly and responsive website designs including plenty of pre-formatted page objects, columns, links, form inputs, and buttons.

Bootstrap can also be used to build demo pages for mini-scripts, plugins or libraries, and can be used within landing pages for new apps. Bootstrap has become extremely popular that it has been applied to a number of websites today. However, designers are using Bootstrap to roll out their user interface designs.

twitter-bootstrap-and-responsiveness

5. Extraordinary Large BG Photos

There are many sites today that use the large full-screen background images. Huge background images do an amazing job of capturing the attention fo your visitors while also signifying your website genre. If you are able to create or find a high-resolution and high-quality photo which would add to the beauty of your website, then this idea may be worth considering.

extraordinary-large-bg-photos

6. Expanding Navigation

It’s better to use some subtlety with navigation when designing a site that is jam-packed with information. Since web users are goal oriented and impatient, they want to find what they are looking for in a quick second after landing on your website. Dropdown menus are quite popular to add large header navigation on your website.

Consider Caliroots’s homepage that features a top navigation along with text labels and icons. When you hover over the links, a drop-down menu with tons of options will appear. You will even find next/prev links on the Brands drop-down menu.

expanding-navigation

7. Grid Based Layouts

Grid Based Layouts are gaining in popularity which works by arranging the content into boxes, columns, and sections, making your website look organized and appealing. A grid can be utilized to help build optical balance, create a vertical and horizontal rhythm, offer a base system for visual alignment and build relationships between objects.

Bring all these concepts together to build a better visual system for your target audience. However, the grid you select for your website directly influences the unity of the design. So make sure you choose a grid that keeps your website elements and objects together.

grid-based-layouts

8. F Pattern Design

According to a study, it has been shown that a majority of people see websites in an F pattern where the top and left of the screen is given more important than the right side of the screen. Instead of trying to break the user’s visual flow, design a website that works with the F pattern and shows information in order of significance i.e. left to right and top to bottom.

f-pattern-design

Conclusion:

Website design is a vast concept that is constantly growing and evolving with the emergence of the internet. From pixel width between elements to large documents to simple outline font and color choices, a designer has a lot of freedom in terms of outlining the layout of the website and adding all the necessary elements to it.

We have tried to include every possible website design idea to help you bring out the best in your website while keeping it unique.

Author Bio:
Jason is a renowned web development professional who works with WordSuccor Ltd., a leading WordPress Web Development company with a global reach. He is a passionate blogger who loves to write and share everything about WordPress and new web design technologies.

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