Digital marketing is a very skillful and talented field. It requires lot of dedication along understanding of latest trends, market studies and competitor analysis. A digital marketer is a person who qualifies in all these with expertise and taste of years. There have been numerous success stories where dying businesses have gained a new life. While, there are many other cases, where digital marketing failed.

But, do you know the reasons why your company fails in digital marketing? Here are some enlisted to guide you through some common mistakes that lead to this failure:

1. You don’t get it right: The main motive and process of digital marketing is not known to many people and thus, they believe that it is a failure. To get a work done, you should be aware of the best practices of digital marketing and choose the ones that suit your business the best.

2. You invest in a website that is not worth: Your website is the place where the customer interacts with your business and tries to analyse you as a business. A good and well tailored website will always attract people to get engaged and visit back again. But, if you have not got your website built properly and is missing customer attraction, then even a digital marketing strategy can’t help. Many businesses think that fetching attraction via facebook and google ads, social media campaigns etc will give them great business opportunity, but this is entirely wrong. A website, that is  lacking attraction will actually make your visitors to go to your competitors and compare you to them.

3. No planned strategy: You simply hire digital marketing because you want to or are told to. This is not the right way. When you feel to bring digital marketing into picture for your business, you need to be well planned and prepared in your mind for what you actually need to get done. Also, you should actively participate in planning strategies and future campaigns by your digital marketing team.

4. Hire any digital marketing team: Well, do you think it’s that simple. You hire digital marketing team to enhance your business and this responsibility should only be given into trusted, reputed and experienced hands. As said earlier, digital marketing requires skills  and creativity in understanding market to grow and excel. A few important things to look in a digital marketing team before giving a contract are:

1. Look for a well reputed team that has good value in the market
2. The team should have specialists and experienced personnel, who are well versed with the digital markets and their success formula
3. Be clear in understanding the payment policies to avoid any hidden charges and read all documents before signing any NDA(non disclosure agreement).
4. Don’t simply give away any of your documents and official credentials.

Not just these, but you need to be sure that your team has all the  following required specialties

1. 1. • A expert  Digital Marketing Strategist
      • Creative digital content writer
      • Digital designer
      • SEO specialist
      • SEO Expert
      • Website programmer.
      • Social media specialist

5. You think that outsourcing is only what you need to do: If you are thinking so, you are making a big mistake. Just hiring a digital marketing team doesn’t end your task. You need to be proactive in being with this team from beginning till the end. Also, one thing worth noting here is that the digital marketing team will not perform your entire business cycle. They shall only come into play for the digital marketing part and rest is your work.

6. Expect quick results: Do you know that digital marketing is a tedious job? Yes, it is no simple. A good digital marketing team will never waste your investments. There is a series of analysis,  plans and procedures that are to be followed before final execution. The digital marketing team will consider all these aspects and plan accordingly. A digital marketing campaign launched today will start showing impact from around 3 months to maybe a year.

7. You ignore content: Content is the first and the foremost thing that anyone shall see on your website to know you. Not just this, the digital nuggets – the keywords that help you rank higher are incorporated in the content itself. Also, the content on your website needs to be optimized according to these keywords, so that the clients to your website find you easily. Furthermore, the content in form of blogs and articles are a great source to give backlinks to your website and ultimately rank higher at google rankings.

Conclusion:

Digital marketing is a wonderful asset in this digital world to rank your businesses higher and attract more and more customers. The only important thing is that you choose the right partner and stay completely involved in each phase of SEO run campaign, analyse and track timely reports and participate in future plans. Another  important thing is that you should give ample time to the digital marketing team to show you successful results and not hurry.

Author Bio:

Eneet Kaur is a professional content marketer and formally working at SEO Experts company India. Writing is her strong passion and she has written quality blogs for many high – auditorial blog sites. She is a spontaneous learner in her field of internet marketing. Apart from that, she has a great knowledge of Online Reputation Management, Quality Link Building Tech Consultancy, etc.

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about ten online marketing trends on Entrepreneur.com years back. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics in the modern era of marketing. Many we agree on but there are a few we disagree with so here’s our small business marketing advice for 2018.

Search Engine Optimization: SEO is useful because it’s all based on specially placed keywords that help your blog or Web site rank in Google and other search engines. People and businesses are going to continue flocking to Google to find everything that’s on their minds. But small businesses are still fuzzy on what makes a good keyword and how to use it to rank higher in searches. Add in the importance of long-tail keywords and you’ve got a situation ripe with confusion. Despite all of this, SEO is going to continue to be one of the biggest drivers of online marketing success for small business – and many know it. Plus, there are lots of places on the Web to help small business learn how to do SEO successfully (ahem, you’re at one of those places).

Paid Search: Also known as Pay Per Click (PPC), paid search is the sister of SEO. You still rely on specially selected keywords to drive traffic to your site, but instead of natural placement in Google, you’re competing for the paid placements and ads on the Google pages. PPC works but only if you’re spot on with your keyword selection. Although the prices will continue to come down, those little costs can certainly add up if you’re not on target with your keywords. Because there’s an investment where we’re not as bullish as John, but we still feel you should test it out.

Email Marketing: This is one area we both agree on. Email marketing is a great way for a small business to reach out to customers, existing and new ones, because of two primary reasons: 1) most people still prefer email as their number one source of information, and 2) it’s a relatively inexpensive way to do marketing. These two reasons, coupled with the big opportunities in newsletters for even stronger conversions, make us very high on this tactic in 2018.

Social Marketing: Twitter, Facebook, Tumblr, and a host of other social networking tools came on strong since 2009, especially for small business. Every time I went to a small business in the last six months the owner not only told me he/she was highly interested in social marketing, but many of them were already using one or two tools. Look for social marketing to be even bigger in 2018 for small business because of it’s very inexpensive cost for marketing as well as it’s strength in local marketing focus.

Blogging: More small businesses now have blogs either to complement their existing Web site or actually to replace their Web site. Small business online marketing advice says either one can be an effective strategy, even for events promotions. But John makes a good point in saying blogging to drive traffic is different than blogging to drive sales. Using a blog to drive traffic is still a good idea. But even we’re not sold on the notion that you can set up a blog and all of a sudden turn your blog into a cash register. Add in the fact that a blog is most successful when it’s a community and you may want to consider putting on the brakes if you want your blog to be a sales machine.

Web Presence: This one is a bit interesting since it may not be what you think. Yes, having a Web presence is an important fact. John’s not debating this, nor will we. Where you place emphasis on your Web presence is the discussion here. In 2018, small business will have to change its way of thinking in that it’s all about getting traffic to your Web presence. Rather it’s more important now to place your Web presence where the traffic is. Do paid search on others’ Web sites or even places like YouTube.com, for example. If you know lots of eyeballs will be on other Web sites, you’ll want to consider placing your Web presence there as well.

Mobile Marketing: An interesting marketing platform that will get more looks in 2018 is mobile marketing. Some companies now have the technology to beam messages to your cell phone from wherever you may be headed. For example, if you are walking through the doors of a Best Buy, imagine if you all of a sudden get a text message on your phone that includes a Best Buy coupon. “Small business can take advantage of this kind of technology as well. It deserves more look, though, adding to responsive web design” says, web design Leeds team, Harrison Mann.

Podcasting: Ask yourself if you can name five podcasts or Internet-based radio shows/stations? If you failed to do so you’re probably in the majority. We like blog talk radio and we also like podcasting. But is it something you’ll want to focus heavily on for marketing as a small business this year? Probably not. Podcasting is a technology that has struggled to get on its feet and will most likely continue to struggle in 2018, and it doesn’t help that many small businesses are often intimidated about doing their own podcast. It may still be in its infancy with a bright future, but just not right now. There are some really fantastic shows on blog talk radio and you should put on your PR hat to take advantage of these.

Online Video: Not only are videos fun and easy to watch but with YouTube also a part of Google, videos are very searchable with keywords and tags. Small businesses should definitely be running to purchase video cameras like the Flip to easily produce videos they can post online. 2018 will be a big year for videos and online marketing.

Coupons: The use of tools like social media marketing and mobile marketing will make coupon offerings pretty innovative, intuitive and exciting for small business. Technology even makes it easy to utilize coupon marketing for local audiences, too. Even some “older” marketing tools like landing pages, which have proven their worth in providing great ROI for incentives like coupons, will continue in 2018. We’re bullish.

What are some of your marketing predictions for small business this year? We’d love for you to chime in here.

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